
Pasir Concept Store
A room worth walking into
- Client
- Pasir Concept Store
- Location
- Pererenan, Bali
- Year
- 2025
- Deliverables
- 30 edited stills · 30s store film · lookbook layout files
Pasir opened without a single usable photograph of the space. Their architect's renders were beautiful and looked nothing like the finished room, which had picked up dust, plants and a much better sense of humour along the way.
One long day, no crew, no lighting kit — just the shutters and the sun moving across the plaster. I photographed the store as a sequence, front door to back wall, so the set can be used as a walkthrough as easily as individual frames.
The short film exists for one job: to make somebody on a scooter stop, turn around and come in.